Embodied knowledge, creative work and digitalization in contemporary Finnish fashion
garment is not just a garment: it is a link between the self, our peers and our
surrounding world, specific to a time and a place.
a book about contemporary Finnish fashion and international fashion studies. It considers
the intimate relationship between the body and fashion from diverse
perspectives: fashion as a tool for identity expression, the significance of
the fashion designer’s own bodily experiences in their work, and the
contribution to fashion of wearable technology, which generates data on the
wearer’s bodily functions. This book is also about how fashion is always a
product of its surrounding society and culture. Like our society, fashion
is becoming mediatized, digitized and datafied, and the impact of social media
is evident not only in fashion publicity but also in our use of fashion. In the new
millennium, clothes can now be virtual. At the same time, our
understanding of the wearers of fashion is shifting, as young designers
challenge the strict body norms and the whiteness of the fashion world. Intimacy presents the processes involved in Finnish fashion designers’
creative work, linking them to topical fashion studies discourse.