Paulo Dziobczenski Graphic designers’ work and skillset
What companies talk about in their job advertisements


Paulo Dziocczenski's doctoral thesis investigates the work and skillset of graphic designers as described by companies in their job advertisements. The literature on design suggests that the role of designers is changing and they are now making a more strategic contribution to organisations. In the case of graphic design, the literature describes the work and skillset of graphic designers as being traditionally connected to delivering visual outcomes, such as designing posters, and being knowledgeable about typography and visual composition. In addition to that, and parallel to the expansion of the role of designers in general, graphic designers also work and have skills in areas such as business, research and technology (e.g. coding). The broad work and skillset of graphic designers pose challenges to both educators and practitioners in being able to keep themselves up to date on graphic designers' work.

The studies of this doctoral thesis unveil the work and skillset of graphic designers mentioned in job advertisements from the UK, Finland and Brazil. This doctoral thesis investigates the job market for graphic designers in these different countries and assesses the variations between geographical contexts and their distinct design cultures, economic and educational infrastructures, while also drawing attention to their similarities. Read the thesis here

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