How design consultants navigate through uncertainty while briefing and selling simultaneously
Briefing at the pre-project phase in design consulting
100462
In design consulting, briefing prior to project commission – i.e., the process of communicating and negotiating a project's aim, scope, deliverables and corresponding fee – is an essential first step for designers to get a project commission and establish an initial relationship with a potential client. Although briefing has long been of interest to scholars and practitioners in design, there have been few empirical studies on the real-life context of briefing at the pre-project phase in design consulting, especially in such fields as industrial design and service design.
You can read the dissertation here
How design consultants navigate through uncertainty while briefing and selling simultaneously
Briefing at the pre-project phase in design consulting
100462
In design consulting, briefing prior to project commission – i.e., the process of communicating and negotiating a project's aim, scope, deliverables and corresponding fee – is an essential first step for designers to get a project commission and establish an initial relationship with a potential client. Although briefing has long been of interest to scholars and practitioners in design, there have been few empirical studies on the real-life context of briefing at the pre-project phase in design consulting, especially in such fields as industrial design and service design.
You can read the dissertation here
- ISBN
- 978-952-64-0403-5
- Julkaisuajankohta/vuosi
- 2021
- Sidosasu