Globalising a Design Heritage Strategy
Global consumer culture is increasingly associated with the exhaustion of the Earth’s capacity to sustain life. Since consumerism intertwines with business interests, a rapid and fundamental shift in consumer behaviour may not be possible in the mid- or short-term.
This dissertation explores the role of design heritage in an achievable sustainability transformation. Furthermore, it suggests a management strategy that taps into existing socio- and politico-economic networks to avoid conflicts of interest while suggesting positive changes in consumer behaviour. The strategy is constructed through an examination of Finnish houseware company Artek’s recent business and marketing models, and is theoretically developed for cross-cultural transferability to Istanbul’s monumental Grand Bazaar.